Recently, the highly anticipated 2024 China Brand Development Conference came to a successful conclusion in Shanghai. The conference was jointly hosted by the National Development and Reform Commission, the State owned Assets Supervision and Administration Commission of the State Council, the State Administration of Market Supervision and the China National Intellectual Property Administration, aiming to promote the high-quality development of Chinese brands and enhance their international competitiveness. At the awarding ceremony of the conference, the Yi Ying brand stood out and successfully won the title of "AAA (National Famous Trademark)" brand, becoming the first maternal and child brand in the country to receive this evaluation.

It is understood that the "trademark and brand parallel conference" in this conference, with the theme of "strengthening the use of trademark and brand and improving the value of trademark and brand", brought together relevant leaders of the China National Intellectual Property Administration, the Supreme People's Court and other departments, experts and scholars, local government representatives and many well-known enterprise heads to discuss the path and strategy of brand development. The evaluation of Yi Ying not only demonstrates its outstanding strength in the field of maternal and child hygiene products, but also sets a new benchmark for Chinese diaper brands in the international market.

The selection process for the "AAA level well-known trademark brand" strictly follows the "Famous Trademark Brand Evaluation Standards", undergoes material review and on-site evaluation by third-party organizations, and is finally confirmed by experts from the Famous Trademark Brand Working Committee of the China Trademark Association. After no objections are raised in the public announcement, it officially receives this honor. This title aims to cultivate well-known trademark brands with market competitiveness and international influence, and help Chinese brands promote globally.

Previously, many famous brands such as China Telecom, Haier, Kwai, Tsingtao Beer, Hengyuanxiang, Home of Hailan, Deyou, Yuanqi Forest, etc. have been successfully rated. These brands have become leaders in their respective industries due to their outstanding quality, strong market competitiveness, and widespread consumer recognition. Being awarded the "AAA level well-known trademark brand" is not only a high recognition of the brand's strength, but also an expectation for its future continuous innovation and enhancement of brand value. The evaluation of Yi Ying has injected new impetus into the development of China's baby diaper industry, demonstrating the competitiveness and influence of Chinese brands in the international market.

As is well known, Yi Ying is one of the earliest baby diaper brands in China, founded in 2004, with 20 years of brand and market accumulation. Over the years, it has been committed to improving product quality and brand influence. According to the "2023 Annual Report on the Household Paper and Hygiene Products Industry", Yi Ying ranks third in the national baby diaper industry, demonstrating its strong competitiveness and market position in the maternal and child industry. The title of "AAA level Well known Trademark Brand" awarded this time is another full affirmation of the branding process of Yi Ying, and also represents its excellent product quality and brand influence that have been widely recognized by the industry market.

As the first group standard for well-known trademark brands in China, the "Evaluation Standards for Famous Trademark Brands" was jointly drafted and formulated by the China Trademark Association, multiple industry associations, universities, and authoritative media. Its aim is to guide enterprises to establish and improve their trademark brand creation, application, protection, and management systems, and actively promote the implementation of trademark brand strategies. This standard regulates the evaluation activities of well-known trademark brands from five dimensions: legal, management, market, financial, and social responsibility. The evaluation criteria include 5 primary indicators, 18 secondary indicators, and 42 tertiary indicators, ensuring the objectivity and impartiality of the evaluation.

As a well-known brand in the domestic maternal and child industry, Yi Ying's successful evaluation not only reflects its outstanding achievements in brand building, but also indicates the future trend of quality and brand development in the maternal and child industry. With the increasing demand for product quality and brand value in maternal and child consumption, enterprises with innovative capabilities, quality assurance, and brand influence are gradually emerging and occupying a dominant position in the market. At the same time, with the upgrading of parenting concepts and the intensification of market competition, the trend of brand concentration will further deepen. We also look forward to more excellent brands emerging, leading industry innovation, bringing consumers a better, more comfortable, and convenient parenting experience, and jointly promoting the healthy and sustainable development of the maternal and child industry.