On December 23, Sun Bo, Assistant General Manager of Poly Zhongqing Light Industry Co., Ltd./Chairman of China Paper Industry Research Institute, Liu Junjie, Deputy General Manager of China Paper Industry Research Institute, and Cao Baoping, Assistant General Manager of China Paper Industry Research Institute/Deputy Secretary-General of Household Paper Professional Committee. Shi Ji, deputy general manager of Light (Jinjiang) Sanitary Products Research Co., Ltd., and Lin Pingyuan, secretary-general of Fujian Sanitary Products Chamber of Commerce, visited Quanzhou Jiahua Sanitary Products Co., Ltd.

Sun Bo and his entourage had in-depth discussions and exchanges with relevant responsible persons such as the General Manager of Quanzhou Jiahua. They learned about the development history of Quanzhou Jiahua in detail. The two sides also discussed the model of future in-depth cooperation. Afterward, Sun Bo and his party visited the production workshop of Quanzhou Jiahua.
During the discussion, You Huashan introduced that Quanzhou Jiahua pursues the manufacture of reputable products and is committed to providing consumers with safe, secure, and comfortable hygiene products. The company adheres to the development route of its brand and owns brands with core competitiveness such as "Yiying," "Annina," "Old Master," and several technical patents. In 2020, Jiahua began to upgrade its brand and made every effort to create a national brand image of "China Yiying - Knowing more about China diapers."

In the process of brand upgrading, Quanzhou Jiahua's product innovation and research and development strength continued to improve, introduced advanced technical equipment, testing instruments, and auxiliary facilities, established a professional research and development team, and successfully transformed the research and development results into products with market competitiveness. The company's high-end products, such as YiYing aerobic ultra-thin series of baby diapers, have been recognized by the market and have the right to speak in the field of high-end baby diapers.
With the diversification of marketing channels in the industry, Quanzhou Jiahua actively carries out strategic deployment to achieve in-depth coverage of multiple channels and build brand influence. In addition to developing offline channels such as supermarkets and agents, the company has increased investment in new marketing channels in recent years. New marketing models such as IP authorization and live streaming have broken through the inherent market. The company has opened more than 100 stores on e-commerce platforms such as Tmall, JD.com, Pinduoduo, Douyin, Kuaishou, etc. The sales volume of the Tmall medium has been at the forefront of the industry for many consecutive years.

Sun Bo fully affirmed Quanzhou Jiahua's brand development, and she encouraged Quanzhou Jiahua to continue to make efforts in regional brand development and to build a nationally renowned brand. Sun Bo also introduced the business fields of China National Pupil Institute and its resources and advantages in scientific research, development of standards and supporting instruments, product testing, exhibitions and conferences, and brand cultivation. As a national-level professional, scientific research institution, China National Paper Institute has been committed to promoting the healthy development of the industry and serving the real economy. It cooperated with Hengan, Vinda, Jinhongye, Procter & Gamble, Beste, and other companies to develop technical service package cooperation. Through the internal integration of business resources of various sectors and innovative business models, the overall efficiency of industrial services will be improved, external exchanges with leading companies in sub-sectors will be strengthened, the company's development needs will be fully understood, and the accuracy of industrial services will be improved, and finally form a joint development with industrial enterprises—a virtuous circle.

Shi Ji, deputy general manager of Zhongqing (Jinjiang) Hygiene Products Research Co., Ltd. (starting now referred to as Zhongqing Weipin), introduced the situation of Zhongqing Weipin. Relying on the advantages of China Paper Institute in the industry, such as brand, talent, R&D, and information resources, and combining the full benefits and development needs of the hygiene products industry in Jinjiang and surrounding areas, Zhongqing Weipin takes testing, standards, R&D, and training as its primary functions. Based in Jinjiang, it radiates Quanzhou, Fujian, Guangdong, Zhejiang, and other regions, providing strong technical support and talent support for the innovation and development of enterprises.

After exchanges and discussions, both parties expressed that China National Paper Institute and Quanzhou Jiahua have the demand and foundation for continued in-depth cooperation in product testing, technical training, testing equipment development, and R&D cooperation, and hope to establish an efficient and close cooperative relationship further.
Founded in 2003, Quanzhou Jiahua is an enterprise integrating R&D, production, and sales. Its main products include baby diapers, sanitary napkins, pads, and adult care products. The company has more than 20 advanced intelligent production lines, and the annual production capacity of hygienic products is about 2 billion pieces. The products are exported to more than ten countries such as South Africa, Vietnam, North Korea, Cambodia, the Philippines, and Argentina.