Yiying has reached a cooperation with Lifetime, a pioneer of community e-commerce. The two parties plan to develop a new social retail pattern in the next ten years. Yiying will become an essential member of Lifetime's well-known domestic brands. The two parties will fully play their respective advantages to combine high-quality products with e-commerce platforms better and provide more mothers with safe and high-quality baby product choices.

Yiying diaper is a sub-brand of Quanzhou Jiahua Care, a well-known China diaper manufacturer in China. It is a maternal and child e-commerce brand growing for 17 consecutive years. In 2020, its direct e-commerce sales reached 400 million yuan, and offline sales reached 900 million yuan. Among them, the cumulative deals of Tmall Double Eleven in 2020 ranked first in China's domestic diaper single store. Yiying has deployed in the Chinese offline market, with a cumulative offline shipment of 1 billion+ pieces and an excellent performance of 800 million yuan in annual shipments. It pays special attention to ensuring genuine products, has a professional quality control team, and is well-known in the industry for its strict control of product quality. The products cover all country regions and are exported to 36 countries and regions such as Europe, America, South Asia, the Middle East, South America, and Australia.

Yiying diapers has been deeply engaged in infant health care products for 17 years and has an intense user base. Therefore, based on their respective advantages, the two parties will jointly promote the deep integration and development of the China diapers market and child industry and e-commerce in cooperation.

The cooperation with Yiying, one is the pioneer of community e-commerce, and the other is the domestic high-quality maternal and child care products brand, the collaboration of the two giants in the field will set off another wave of the community economy.