YiYing brand 2022 conference was successfully held in Xiamen on June 30th. The meeting aimed to promote the Yiying 2022 brand development strategy, the first launch of the new product line of "easy pants" and brand distributors. At the same time, we will deeply explore the current ecology of the diaper industry and inject new vitality into the mother and baby industry.

20 years, Yiying diapers move forward

Mr. You Jinjin, the founder of YiYing, attended the press conference and all dealer partners. He believes that the diaper industry is facing an unprecedented crisis and challenges. The price of raw materials has risen and the population birth rate is declining. All this affects the entire industry in different ways, and we also try to understand such challenges from another angle. At the same time, you need to explore these changes from a wider pattern and adopt appropriate solutions for these changes.

You Huashan delivered a speech

At the meeting, President You and hundreds of team partners on the scene shared the brand strategy, how should Yiying face challenges and how to do himself. Yi Ying has been deeply cultivated in China for eighteen years, and has an omnicular ecological layout. "Price finally regression of the value center", especially the reasonable thing is that reasonable is sustainable. "Let consumers adhere to a reasonable return."

Under the announcement of Yiying CEO You Huashan, the newly upgraded logo of the Yiying brand officially unveiled the mysterious veil. The freshly upgraded logo is inspired and symbolized by "communication dialogue" "Listening is a kind of communication, and good products and services come from the real needs of users; the interaction is a kind of communication, and every moment of the baby's growth is worth waiting for." Yiying hopes that more perceptive high-quality products and services will create a better future for every family and baby.

Brand upgraded to meet the trend.

The brand manager Wu Wenqing, which said that "No always winner', Only new by changing” . Brand upgrade is reshapes the brand vision to meet the needs of more new generation consumers.

Yiying diapers 2022 new product series released.

Based on the brand concept and hardware strength, Yiying strongly proposes a system solution for the "slippery pants" product, which is strengthen the core structure formula and develops more hydrophilic properties . The robust proposal of the "slippery pants" product solution is the sublimation of the complex power of Jiahua's products over the years. It must be a great boon for most newborn parents troubled by the "red butt" of diapers.

No. 1 new brand diaper, 3 new products

As a "leading brand in China", Yixing adheres to quality innovation, expands diversified functional needs, and at the same time meets the needs of new consumption upgrades. From the "Aerobic Extremely Thin 2.0" series, the main "Aerobic and Thin 2.0" series, to the "Spring Imagination" series with "soft skin", and then , Satisfy the use of different babies and the multiple consumer choices of newborn families.

The new infant diapers — the dynamic balance of Yiying's "stool pants" is based on the dynamic balance of "soft, thin, transparent, absorbing", and innovative core formulas, bringing stronger absorption performance. At the same time, take into account consumer needs of different ages and different weights. In terms of softness, thinness, transparency, and absorbing basic functions, corresponding to the needs of the baby's constant transformation in different scenarios, and so on.

In terms of product and packaging design, Yiying slacks integrate Chinese culture and modern aesthetics so that diapers contain both "interesting soul" and "good-looking skin", truly combining national self-confidence and brand core and at the same time fit The spiritual needs of customers in the new era for a prosperous life.

China yiying, more know about diapers. Yiying will focus on the mother & baby industry and baby diapers with a new positioning and consumer demand in the new era. With the brand product concept of "care with love", to serve every newborn family, protect them every gentle instantaneous moment YiYing will open its own era of brand.

About Yiying: Founded in 2004, Yiying is a leading brand of domestic diapers in China. After more than ten years of market development, Yiying believes that technology comes first and maintains innovation. Its superior products and services have repeatedly topped the platform's diaper sales list and are deeply loved by thousands of new-era mother and baby consumers. From China to the world, Yiying, with the brand product concept of "care with love, just right", cares for more than 2 million babies every year. So far, it has served more than 35 million families with newborns and is exported to many countries and regions worldwide.