Made in China is well known as "the world's factory." It shows that in the top 20 diaper sales list, Chinese diapers occupy 15 rankings and seize over 60% of the market share, and the diaper market pattern is constantly changing.

Chinese brands keep moving

In recent years, benefiting from the power of "made in China" and "new retail format," Chinese diaper brands have made a vital breakthrough, and their sales and market share have increased rapidly. With the improvement of residents' consumption level and the concept of a healthy life, the further improvement of the production and manufacturing capabilities of domestic enterprises, the rise of national brands, and the development of new retail formats, domestic manufacturers rely on being close to consumer groups, understanding consumer needs, and rapidly iterating. Product development capabilities and constantly improving product quality have sprung up, and the market share of Chinese brands has escalated.

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China's Yiying, with 18 years of precipitation and development, has repeatedly topped the sales list of domestic diapers in China and is a pioneer of domestic diaper brands. After over ten years of deep cultivation in the market, Yiying adheres to its beliefs and maintains innovation. Its superior products and services have won the trust and recognition of hundreds of millions of consumers. From China to the world, Yiying, with the brand product concept of "care with love, just right," cares for over 2 million babies every year. So far, it has served over 30 million families of newborn babies and is exported to many countries and regions worldwide.

Technology & quality catch up

After years of development and catching up, domestic baby diaper manufacturers' independent R&D and innovation capabilities have significantly improved. Some manufacturers' independent design and R&D capabilities, production technology, and quality control levels have surpassed similar foreign products. The entire industry has realized the upgrade from "Made in China" to "Made in China." In particular, the successful research and development of composite cores by domestic manufacturers has enabled domestic brands to surpass the mainstream products of the previous generation in product quality and has triggered technological changes in domestic diaper manufacturers.

The quality and process upgrades of Chinese diaper brand manufacturers have laid a solid foundation for developing domestic brands. China Yiying's multi-dimensional composite core is mainly used in its brand diaper product series. It is not only soft, light, dry and breathable but also an all-around diaper that can reduce the baby's red buttocks. It has won the favor and recognition of domestic consumers.

Diversified demand

With the reshuffle of the industry, the change of consumer cognition and concept - the logic of user selection will be less echoed with the broad spectrum and routine of the category; the consciousness will gradually awaken, return to rationality, and focus on the essence; from the primary appeal for "safety" and "comfort" of diapers has developed into careful consideration of material selection, materials, craftsmanship, design, logistics, and services.

Yiying has always been based on product quality and innovation as the core, providing every piece of diapers with value for money to market and consumer changes.

Performing domestic brand diapers has been rising steadily in the past two years. The collective progress of domestic diapers is the comprehensive improvement of raw materials and equipment and the continuous innovation of core technology. Compared with big international brands, each has its advantages. Yiying, the pioneer of the national brand, is gaining momentum and striving to become China's world's largest maternal and infant brand. We will wait and see!

To match the planning of the new era of Jiahua Enterprise, Yiying, as the primary baby pants brand of Jiahua, took the lead in attacking. What are the opportunities for Yiying? Who will stand on a new level? How should Yiying take the road of "co-creation, sharing, win-win and symbiosis" in the future? We can find all the answers in Yiying 2022 Brand Release and Partner Conference. 2022.6.30, Xiamen International Conference Center Hotel, just in time, a beautiful meeting.