On August 26, the 5th Tmall Golden Baby Awards Ceremony was successfully held in Shanghai. With 18 years of quality experience, Yiying China won the "Most Popular Baby Diaper Award of the Year". Yiying Diaper is the only Chinese independent diaper brand that has won this honor.

Grow up together with Made in China

The Tmall Golden Baby Awards, known as the "Oscars" of the online mother-infant industry, aims to pay tribute to the annual benchmarking companies in the mother-infant parent-child industry, commending their outstanding achievements in the industry and their outstanding contributions to industrial development .

Similar to the development stage of all other categories, the diaper industry that Yiying entered 18 years ago was led and defined by international brands. With the rapid completion of China's industrialization of all categories, the national diaper industry has also risen, from step by step in the 1.0 era, to catching up in the 2.0 era, to equal shares in the 3.0 era, and then to the future. , Yiying diapers is a complete participant in the entire Chinese diaper industry, and has made the right choice at every critical moment.

Yiying started in Quanzhou, Fujian, and has concentrated on cultivating the vast third-tier and lower-tier markets in China. With quality and reputation, it has gradually expanded from one city and one province to the southeast, from the southeast to South China, and then expanded across the country. At the same time, it has taken advantage of the rapid development of e-commerce. Opportunity to evolve from an offline brand to a national baby diaper brand with global distribution, through the super first-tier to below-third-tier markets.

Behind the glory is product innovation and strength

Yiying has been focusing on diapers for 18 years, always adheres to the "quality strategy" as the company's highest operating creed, and continues to provide consumers with value-for-money and trustworthy products. Mr. Xu Rongan, the head of Yiying e-commerce, once shared the secret of Yiying e-commerce's success: good products equal good business, and continuing to provide consumers with a good product experience will continue to bring good business. Although the words are simple and unpretentious, they express the true meaning of the growth of this category.

"Slippery pants" become the benchmark for a new generation of diapers

Yiying focuses on product innovation and upgrading of diapers, and continuously improves consumer experience. While diapers liberate the hands of parents, diaper rash (red butt) goes hand in hand. Yiying laboratory research found that all diapers are dedicated to the absorption of urine, while ignoring the feces, and the harmful components in the baby's feces are precisely the culprit that causes "red butt". Based on this insight, Yiying innovatively proposes a system solution for "slippery pants", which has been comprehensively upgraded from the surface layer, to the hydrophilic properties of the core formulation, and then to the polymer structure of the core, making it "thin, soft and absorbent," On top of the product benefits of "dynamic balance", it strengthens the systematic solution to the pain points of diapers. "Instant suction of fecal fluid, isolation of stimulation" is the perfect expression of this benefit point.

We believe that all diapers in the future will strengthen their own solutions to this common pain point, and eBay is the leader in this upgrade track. We hope that the development of this track will fully optimize the use of more consumers. Experience a more balanced and healthier diaper care for your baby's delicate skin.